We’re looking for an experienced and hands-on Marketing Manager to lead the growth of a golf mobile app. This is a key role for someone who can combine strategic thinking with strong execution — from defining our positioning and target audience to launching growth campaigns, building partnerships, and improving user acquisition, engagement, and retention. You’ll work closely with the product team to understand golfers’ needs and turn those insights into marketing strategies that drive measurable business results. What you’ll do • Own and execute the overall marketing and growth strategy across user acquisition, lifecycle marketing, engagement, retention, and brand development. • Define target audiences, positioning, value propositions, and messaging based on customer insights and market research. • Plan, launch, manage, and optimise paid acquisition campaigns, with a strong focus on CAC, LTV, conversion, and overall user value. • Develop and oversee ASO, content, email, push notifications, referral, and other lifecycle marketing initiatives. • Work closely with the product team to improve onboarding, activation, retention, engagement, and monetisation. • Build partnerships with golf clubs, coaches, creators, communities, influencers, and relevant brands. • Develop marketing initiatives tailored to different markets and adapt campaigns to golf seasonality and local user behaviour. • Manage marketing budgets, external agencies and partners, and campaign performance reporting. • Continuously test, analyse, and optimise campaigns and channels based on data and user insights. What we’re looking for • 5+ years of marketing experience, including hands-on experience growing mobile apps or consumer digital products. • A proven track record of acquiring, engaging, and retaining users, with measurable results. • Strong practical knowledge of golf, including its audiences, terminology, culture, customer behaviour, and the broader golf ecosystem. • Solid experience in performance marketing, lifecycle marketing, attribution, experimentation, and growth strategy. • Strong understanding of key growth metrics such as CAC, LTV, activation, retention, conversion, and subscription revenue. • Strong analytical skills and the ability to turn data and customer insights into actionable marketing decisions. • Excellent English communication and copywriting skills. • Ability to work independently, take ownership, and move from strategy to execution without requiring extensive supervision. Nice to have • Previous experience marketing a golf, sports, fitness, wellness, or subscription-based app. • An established network within the golf industry. • Experience working with golf clubs, coaches, creators, influencers, or sports communities. • Experience launching and scaling products across international markets. • Experience building partnership, ambassador, or referral programmes. What you’ll get • A high-impact role where you can own the marketing function and directly influence growth. • The opportunity to work on a product within the fast-growing intersection of golf, mobile technology, and digital fitness. • A highly autonomous environment where your ideas can quickly turn into real experiments and campaigns. • Close collaboration with the product and leadership teams. • The opportunity to build and scale marketing across multiple international markets. Compensation & Benefits • Salary range: €3,500–€5,000 gross per month, depending on experience • Comprehensive health insurance • Wellness Wallet: €80 per month • Neotech Power Hour: Gym sessions with a personal trainer • Birthday bonus • Work anniversary bonuses • New Arrival Bonus: €1,000 to celebrate the arrival of a new child • Hassle-free parking • Learning & Development allowance of up to €500 per year If you’re a growth-minded marketer who understands both mobile products and the world of golf, we’d love to hear from you.
Marketing & Growth
EUR 3500 - 5000 / month